From Croatia to the World: The Ascension of Tech Unicorn Infobip

"From Croatia to the World: The Ascension of Tech Unicorn Infobip"

 

In the charming town of Vodnjan, Croatia, a tech services company has achieved extraordinary heights. Founded in 2006 by the ambitious electrical engineer Silvio Kutić, Infobip has evolved into a global provider of communication tools for major online players like WhatsApp and Uber. Specializing in “communications platform as a service” (CPaaS), Infobip has defied the odds, thriving without external funding and reaching an impressive valuation of over a billion dollars.

The Making of a Unicorn: Infobip's journey from its modest beginnings in Vodnjan to becoming a global CPaaS leader is an extraordinary tale. Confronted with the challenge of starting in a small town, Kutić and his team adopted an international approach, embracing failure as an inevitable part of growth. The company's strategy has always centered on fostering the right company culture and prioritizing attitude over skills when hiring. The result? A flourishing workforce of 3,400 employees spanning more than 70 countries.

Embracing Innovation: At the core of Infobip’s success is its unwavering commitment to innovation. The company has earned a reputation for its agility, swiftly adapting to technological advancements. As the tech landscape shifts towards generative AI, Infobip has positioned itself at the forefront by integrating AI to streamline communication between users and businesses.

Leadership and Future Prospects: Kutić’s leadership principles include learning by doing and maintaining close customer relationships to drive continuous innovation. Despite significant growth and speculations about a potential public offering, Infobip has remained tight-lipped on the topic. As Infobip continues to shape the CPaaS market, the tech world eagerly anticipates its next move.