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| Blockchain Changing Ads: A Clear Upgrade in Online Advertising |
Advertisers and marketers face many challenges, but one big problem is ad fraud. Ad fraud messes up trust and makes campaigns less effective. There are different types of ad fraud, like click fraud and fake traffic, which make costs higher and profits lower. The way ads are handled now lacks transparency, making it hard for advertisers to be sure their investments are real. A recent report says that about 22% of money spent on ads worldwide, almost $84 billion, was lost to ad fraud in 2023. This number might go up to $172 billion by 2028. Some people also think that as AI gets better, fraudsters might use it more to cause problems.
People have tried different tools to stop ad fraud, and recently, blockchain technology has become a hopeful solution. Blockchain is good for ad fraud because it's clear and can be trusted.
Blockchain's transparency comes from how it works. Unlike regular ads, blockchain is spread out and recorded on many computers. This keeps a clear record of every ad and click. With blockchain, advertisers can easily see where their money goes. They can make sure ads reach the right people without others changing things.
Smart contracts are another useful part of blockchain. They're like self-running agreements. Advertisers and publishers can use them to make sure everyone follows the rules. For ad fraud, smart contracts help by setting rules. For example, they might say payment is only for real clicks, stopping fake ones. This helps avoid mistakes and makes sure ads go where they should.
Blockchain also keeps things secure. Regular ads can be hacked because they're all in one place. Blockchain spreads things out, making it harder to hack. Advertisers and users have more control over their data, making it safer. This makes the digital advertising world stronger and more secure.
Blockchain uses tokens, which are like digital money, to make things fair. Advertisers can give tokens to honest publishers and users. This makes people want to be honest and not cheat. This makes the advertising world better and more trustworthy.
But, even though blockchain is good, there are some problems. It might be slow and costly during busy times, making it less useful. It's also hard to fit into the current advertising systems, and some people might not like the change. Laws and rules about blockchain and money might also stop people from using it.
People might also worry about privacy. Blockchain is clear, but it might show too much. If people think their privacy is gone, they won't like it. People also might not know how blockchain works, making them slow to use it. The money used in blockchain can also change a lot, making advertisers worry.
It's said that by 2028, $47 billion lost to ad fraud might be recovered. Big brands have saved lots of money using new tools and blockchain. Even though blockchain is good, we need to solve these problems to use it more. A lot of money is on the line, so working together to fix these problems can make ads clear and safe in the future.