Amazon Receives Notice for Selling Sweets as Ayodhya Ram Temple Prasad

The Central Consumer Protection Authority (CCPA), an entity of the Union Consumer Affairs Ministry, has issued notices to Amazon India over allegations of selling sweets on its website under the name "Shri Ram Mandir Ayodhya Prasad." This action comes in response to a complaint filed by the Confederation of All India Traders (CAIT), accusing Amazon of engaging in deceptive trade practices by marketing sweets as Ram Temple prasad.

Rohit Kumar Singh, the Chief Commissioner of the CCPA and Union Consumer Affairs Secretary, examined the complaint and noted that various sweets and food products claiming to be prasad from the Ayodhya Ram Temple are available for sale on Amazon. The Ministry, in a release, stated that selling food products online with false representations misleads consumers about the true characteristics of the product. This practice can influence consumers to make purchase decisions based on inaccurate information.

To address this issue, the Centre has invoked Rule 4(3) of the Consumer Protection (e-commerce) Rules, 2020, which prohibits e-commerce entities from adopting unfair trade practices. According to Section 2(28) of the Consumer Protection Act, 2019, a "misleading advertisement" is one that falsely describes a product or service, provides a false guarantee, or is likely

The CCPA has requested a response from Amazon within seven days of the notice's issuance. Failure to comply may lead to necessary action being initiated against Amazon under the provisions of the Consumer Protection Act, 2019, according to the Ministry.

 


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