The Central Consumer
Protection Authority (CCPA), an entity of the Union Consumer Affairs Ministry,
has issued notices to Amazon India over allegations of selling sweets on its
website under the name "Shri Ram Mandir Ayodhya Prasad." This action
comes in response to a complaint filed by the Confederation of All India
Traders (CAIT), accusing Amazon of engaging in deceptive trade practices by
marketing sweets as Ram Temple prasad.
Rohit Kumar Singh, the Chief Commissioner of the CCPA and Union
Consumer Affairs Secretary, examined the complaint and noted that various
sweets and food products claiming to be prasad from the Ayodhya Ram Temple are
available for sale on Amazon. The Ministry, in a release, stated that selling
food products online with false representations misleads consumers about the
true characteristics of the product. This practice can influence consumers to
make purchase decisions based on inaccurate information.
To address this issue, the Centre has invoked Rule 4(3) of the
Consumer Protection (e-commerce) Rules, 2020, which prohibits e-commerce
entities from adopting unfair trade practices. According to Section 2(28) of
the Consumer Protection Act, 2019, a "misleading advertisement" is
one that falsely describes a product or service, provides a false guarantee, or
is likely
The CCPA has requested a response from Amazon
within seven days of the notice's issuance. Failure to comply may lead to
necessary action being initiated against Amazon under the provisions of the
Consumer Protection Act, 2019, according to the Ministry.
It's been a long time
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